Cinedigm has announced its exclusive agreement with Cirque du Soleil to bring Cirque du Soleil content to AVOD, FAST, and TVOD platforms across the US.
The Montreal, Canada-based Cirque du Soleil has thrilled millions of people around the world with its amazing live shows featuring acrobats, athletes, and artists performing incredible feats. Soon folks in the US will be able to stream select Cirque du Soleil content thanks to American entertainment company Cinedigm.
The deal between the two companies makes Cinedigm the exclusive distributor of nearly 30 hours of Cirque du Soleil live show performances, documentaries, and acrobatic content on AVOD (advertising-based video on demand), FAST (free advertising-supported streaming TV), and TVOD (transactional video on demand) platforms across the US. Staring in March 2023, Cinedigm will feature blocks of Cirque du Soleil content on its flagship streaming service Cineverse, along with Dove Channel, Docurama, and AsianCrush, in addition to releasing select content to its third-party platform partners. Cirque du Soleil plans to expand its content offering by adding new series and show-based programs throughout 2023.
Cirque du Soleil’s content library includes several full-length Cirque du Soleil show performances, such as KURIOS – Cabinet of Curiosities, VOLTA, LUZIA, AMALUNA, and KOOZA. Documentaries in the content deal, which offer behind-the-scenes looks at some of the company’s most iconic shows, range from Mystère – The Mystère of Mystère and Luzia – The Story of an Encounter, to Alegría – A Wind of Change and Crystal – Gliding Higher. The content package also includes a variety of Cirque du Soleil Masterclasses, 60-minute specials, and “Best Of” acrobatic specials.
Said Yolanda Macias, Cinedigm Chief Content Officer:
“This partnership with Cirque du Soleil is a benchmark moment for Cinedigm as the word ‘unique’ simply does not do justice for the brand of entertainment and innovation this group of immensely talented performers brings to the stage. Our enthusiast viewers who have seen these shows will enjoy watching them again, and people who are new to the Cirque du Soleil creative universe will find themselves completely engrossed while consuming these amazing world-class events.”
Sebastien Ouimet, Head of Filmed and Immersive Entertainment for Cirque du Soleil, enthused:
“We are excited to partner with Cinedigm to continue expanding our entertainment offering beyond our staged productions. This partnership allows us to provide our fans with exclusive access to the front-row seats and behind-the-scenes of Cirque du Soleil’s most iconic productions, directly from home.”
For a taste of what’s to come courtesy of Cinedigm, check out the trailer for KURIOS – Cabinet of Curiosities (which I saw last summer — it was fabulous, of course).
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