Hulu announced today that it will return as the official streaming destination of the 2023 Essence Festival of Culture™.
Last year marked the first time the Essence Festival of Culture™ made programming from its groundbreaking event available on a streaming platform, with Hulu serving as the official streaming destination.
Following the success of that collaboration, Hulu will return again this year to deliver Essence Fest Primetime to all its subscribers.
The official livestream will feature performances from all three of the festival’s evening concert headliners — Ms. Lauryn Hill, Missy Elliott, and Megan Thee Stallion — and many more artists, including Doug E. Fresh, Jermaine Dupri, Ludacris, Eve, Salt-N-Pepa, T.I., Ice Cube, Ice-T, Remy Ma, Trina, Gucci Mane, Big Boi, Lil Jon, Monica, Big Daddy Kane, Slick Rick, and Jagged Edge.
Said Adia Matthews, Hulu’s VP Brand Partnerships & Synergy:
“It is great to be reteaming with our incredible partners at ESSENCE. We are thrilled to join them in celebrating the 50th anniversary of hip-hop throughout the festival weekend by bringing this iconic event back into the homes of our viewers, once again.”
Pauline Malcolm-Thornton, Chief Revenue Officer at Essence Ventures, commented:
“The partnership between ESSENCE and Hulu is a perfect example of the media industry moving toward a ‘phygital’ future. We’re thrilled that Hulu’s viewers will get to experience a celebration of the 50th anniversary of Hip-Hop, produced as only ESSENCE can.”
Essence Fest Primetime is a nightly five-hour, star-studded live show, available to all Hulu subscribers at no additional cost. Celebrity hosts, including Rocsi, Ed Lover, Big Tigger, Pretty Vee, and more, will share highlights from the daytime experiences and exclusive virtual-only content, before viewers are taken inside the Superdome for the epic live music performances. Essence Fest Primetime will livestream on Hulu starting Friday, June 30, through Sunday, July 2, from 7:00pm-11:59pm CT. This year’s Essence Fest Primetime is sponsored by Target.
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