The new Indian reality-competition series Mission Start Ab has premiered globally.
Similar to, yet different from, shows like Dragons’ Den in the UK and Shark Tank in the US, competitive reality series Mission Start Ab follows ten grassroots entrepreneurs who are handpicked and mentored by three of India’s top investors: Kunal Bahl, co-founder of Snapdeal and Titan Capital; Anisha Singh, founder of female-focused venture capital firm She Capital; and Manish Chowdhary, founder of WoW Skin Science.
Developed in association with the Office of the Principal Scientific Adviser to the Government of India, and hosted by Masaba Gupta (Modern Love: Mumbai) and Cyrus Sahukar (Mind the Malhotras), Mission Start Ab looks at each of the ten competitors as they work to expand their startup and face relentless challenges that will test their entrepreneurial mettle throughout the seven-episode series. These include challenges that feature prominent people from India’s business and entertainment industries, such as Impresario Entertainment Hospitality CEO Riyaaz Amlani and award-wining filmmaker Rohit Shetty (Chennai Express), amongst others. The winner gets the chance of a lifetime: potential investment in their business.
The goal of this “boot camp” series goes beyond entertainment. Mission Start Ab is intended as a means for future entrepreneurs in India (and elsewhere) to build a strong foundation of knowledge and learn the skills necessary to lead their startups — offering viewers insights into the challenges and opportunities that entrepreneurs face, as well as what potential investors look for when evaluating a startup as a possible investment opportunity.
Mission Start Ab, an Amazon Original, has premiered globally exclusively on Prime Video.
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